At the end of 2019 the online food delivery market amounted to PLN 1.3 billion and its value for 2020 was set at PLN 1.7 billion. In mid-March 2020 a lockdown was ordered, which not only changed consumer moods and habits, but also revised the market of goods and services. What did it look like in the food delivery segment?
During the lockdown restaurants were forced to close their doors for 3 months. The only possibility to take advantage of catering services was to order food with home delivery or personal pick-up at the restaurant. Companies providing food delivery services to consumers benefited from this. Restaurants, which had not previously invested in food delivery, did not have their own supplier base, and in order to maintain their operations, started to be present on food ordering platforms. Uber Eats, for example, has expanded its supply chain. On March 3, the number of cities available on the platform was 20, while in mid-May the number increased to 31. A new player – Bolt Food services – also appeared on the market as of April 2020.
The business model of intermediaries began to evolve. In August 2019, Glovo entered Poland – a platform not only for ordering food from restaurants, but also food products. During the year the company managed to reach 32 cities and deliver from over 3700 outlets. Several large companies, such as Biedronka, Carrefour or Auchan, entered into cooperation with Glovo. Glovo did not have to wait long for traffic from its competitors. At present, Uber Eats delivers purchases from the Żabka chain or BP stations, while Bolt Food offers purchases from the Circle K chain. Apart from food, residents of 10 Polish cities can order coffee from almost 130 Costa Coffee shops through Uber Eats.
A slice of the pie also goes to the Pyszne.pl platform, which this year celebrated its 10th anniversary in Poland. Although the company only deals with food delivery, not entering the other delivery areas, the latest information may cause changes in the area of food delivery. Takeaway.com (owner of Pyszne.pl) will connect to Just Eat – a British platform for ordering meals online. As a result, one of the largest companies providing this type of services in the world will be established, and its value is expected to reach EUR 10 billion. With the development of technology, our habits are also changing. Apart from the abundance of the offer and range of deliveries, as consumers, we want to get our orders faster and faster. This requires delivery companies to expand their courier base in order to be able to process orders smoothly. Perhaps popular platforms will also start looking for new, competitive opportunities offered by delivery services. The sanitary guidelines related to the delivery of articles are also important.
Sources:
https://e-restauracja.com/artykul/34855/rynek-zamowien-jedzenia-online-dynamicznie-rosnie-pizzaportal-podsumowuje-rok
https://mobirank.pl/2020/08/21/glovo-podsumowalo-pierwszy-rok-w-polsce/
https://www.horecanet.pl/jaka-kawe-polacy-wybieraja-w-dostawie/
https://www.horecanet.pl/bolt-food-dostarczy-produkty-ze-stacji-circle-k/
https://ouichef.pl/artykuly/237108,uber-eats-rekordowy-wzrost-liczby-restauracji
https://www.wirtualnemedia.pl/artykul/just-eat-i-takeaway-com-lacza-sily-powstanie-firma-warta-10-mld-euro-dlaczego-warunki-wycena
Business
How did COVID-19 influence the food delivery market in Poland?
