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Tomasz Steć


The TOP4’s Ratings are Falling, and the Share of Leading Antennas Outside the “Big Four” is Growing

The average time spent with linear TV increased in the autumn in line with the seasonality of the line-up, but this year it was stronger than in 2019. In Q3 the ATV for all of TV was lower than in the same period of 2019 by an average of 4% in the 4+ group (3h 46min) and by 7% in the commercial group (2h 43min).  Since October, however, it began to exceed last year’s level by 5% and 4% (respectively),…

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