The average time spent with linear TV increased in the autumn in line with the seasonality of the line-up, but this year it was stronger than in 2019. In Q3 the ATV for all of TV was lower than in the same period of 2019 by an average of 4% in the 4+ group (3h 46min) and by 7% in the commercial group (2h 43min). Since October, however, it began to exceed last year’s level by 5% and 4% (respectively),…
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The TOP4’s Ratings are Falling, and the Share of Leading Antennas Outside the “Big Four” is Growing
