The topic of the pandemic and its impact on the way we shop has been discussed many times. Just as often the authors of their reflections have come to similar conclusions, which by the way are supported by numbers. According to McKinsey, e-commerce sales grew by nearly 20% in just the first three months of 2020, accelerating e-commerce trends by the equivalent of 10 years. However, it is very rare to talk about those who, even before the pandemic, fought…
