July ratings are influenced by two main factors, mutually reinforcing each other: the consequences of changing the telemetry panel in June seasonal trends in TV viewing (both in terms of viewing time and share of top4 and theme channels)The effects of these factors can be seen in the graphs below. The average time spent in front of the TV (ATV) this year (January – July) is 200 minutes, which means that it is 4 minutes higher than for the same…
Marketing & Communications
A clear drop in TV viewing in July, the usual seasonal effect or something else?
