The Publicis Groupe Manifesto, implemented on a daily basis by all the Agencies that make up our organization, sets a key direction for all our activities: we handle the designing of engaging experiences for people along the entire path of contact with brands. In this approach, marketing plays a leading role in building brand value, which in turn translates directly into generating additional revenue for companies. Moreover, such a Vision makes causes marketing to have a significant impact on people/consumers…
Business
CMO in the role of transformation leader, what you should do and what competences should you develop so that your CEO wants to talk to you himself – Piotr Piętka, Publicis Groupe
