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Piotr Piętka


CMO in the role of transformation leader, what you should do and what competences should you develop so that your CEO wants to talk to you himself – Piotr Piętka, Publicis Groupe

The Publicis Groupe Manifesto, implemented on a daily basis by all the Agencies that make up our organization, sets a key direction for all our activities: we handle the designing of engaging experiences for people along the entire path of contact with brands.  In this approach, marketing plays a leading role in building brand value, which in turn translates directly into generating additional revenue for companies. Moreover, such a Vision makes causes marketing to have a significant impact on people/consumers…

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