The growth of e-commerce sales is nothing new, this trend has been continuing for years. For some industries (clothing, electronics/home appliances) or product types (books, music CDs) it represents a significant share of sales, and for many services, such as music streaming or VOD, it is dominant. The year 2020, or in fact subsequent lockdowns, resulting from Covid-19, have further accelerated this trend. As a result of the restriction of access to brick and mortar stores, commerce had to move…
Marketing & Communications
Facebook Collaborative ads – a new mandatory element of marketer communication in 2021?
