All Posts By

Michał Pyc

Data & Technology

Creativity on Data Steroids

The popularization of Data Driven Marketing not only helps to optimize communication channels, but also awakens an appetite for data to cover all possible elements of the marketing-mix. Let’s just imagine a compendium of knowledge that will answer the eternal question of every CMO: what should I do to spend every penny from the marketing budget in the most efficient way and how should I do this? Especially in the financially demanding channel (both in terms of production and even more so…

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