The popularization of Data Driven Marketing not only helps to optimize communication channels, but also awakens an appetite for data to cover all possible elements of the marketing-mix. Let’s just imagine a compendium of knowledge that will answer the eternal question of every CMO: what should I do to spend every penny from the marketing budget in the most efficient way and how should I do this? Especially in the financially demanding channel (both in terms of production and even more so…
