All Posts By

Michał Nesterowicz

Data & Technology

Digital identity in a post-cookie world, which focuses on privacy

For years the only way for marketers to gain access to information about Internet users were cookies, invented in 1994. Initially designed primarily to track and remember the Internet browsing process, these cookies have over time become the most important part of building a user’s online identity and the basic unit of the digital advertising ecosystem. Increasing consumer awareness of their privacy and the complexity of the Internet specifics, the creation of several e-identities by users, changing their behavior and…

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