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Kinga Ciok

Data & Technology

GA4 is the Future- Google Announced the End of Google Analytics Universal!

What is Google Analytics 4? More than two and a half years ago Google announced a new version of its well-known web analytics tool – Google Analytics. Google Analytics 4 is supposed to be the answer to the continuously changing measurement standards and market needs, which currently include: measurement of user behavior in application and web environments, growing requirements for user privacy, use of machine learning mechanisms and growing demand for access to unsampled data. The announcement of the new…

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