10 years ago we observed the flow of the Millennials from standard media to social media. Today we are witnessing a similar phenomenon – the younger generation is migrating partly abandoning social media for more interactive experiences. In many worlds created by games the immersion rate is much higher than in social media. The limitations of COVID-19 have prompted consumers to look for alternative ways to establish and maintain social contacts, many of whom have delved into gaming in this…
Marketing & Communications
The Social-Political Face of Gaming in 2020 is the Impact of the Pandemic or a Long-Term Evolution?
