How can one present the latest clothing collection in the times of lockdown and limited possibilities of organizing fashion shows in an original manner? Balenciaga decided to make an unusual move by releasing her own game “Afterworld: The Age of Tomorrow” available from a web browser. The game as a new interactive form promoting the clothing collection The Spanish fashion house, Balenciaga, presented its latest clothing collection with the premiere of Afterworld: The Age of Tomorrow, which is presented as…
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Balenciaga with Her Own Game Afterworld – Meaning How to Promote a Clothing Collection in Times of the Pandemic
