Says Anna Grabowska, Chief Commercial Officer, Vice President of the Management Board at Żabka Polska, who spoke with Beata Szcześniak, CEO of Spark Foundry. Beata Szcześniak: Last week, you received the Grand Prix and the EFFIE Gold statuette in Long Term Marketing Excellence – the most important category of this prestigious competition for the long-term “Żabka.Mały Wielki Sklep” [Small Big Shop] campaign. What changes in your business model was the business platform introduced five years ago to support? Anna Grabowska:…
