Looking at the home appliances industry from the perspective of the last 1.5 years, it’s safe to say that despite massive social and economic changes, it has emerged unscathed from the lockdown crisis. The timing of the restrictions on movement and trade was a big unknown for marketers. Sales were expected to fall as the Consumer Confidence Index (reported by the Statistics Poland) declined in line with current trends in personal consumption. Global supply chains were shaken, consumers were postponing…
