All Posts By

Aleksandra Góra


How emotions and intuition influence consumer decisions – a brief introduction to neuromarketing

In the work of a marketer it is especially important to understand human behavior. As Philip Kotler used to say: “The most important thing is to predict in which direction consumers are going, and to go there before them”. Unfortunately, without a proper research background, guessing the consumer’s intentions can be akin to fortune-telling. Many prominent individuals have devoted their professional lives to trying to understand the motivations of human behavior. Centuries ago, philosophers were already trying to understand the…

Read Now