Changes in consumers’ shopping habits in connection with the pandemic have been under constant observation of research companies and analysts for many weeks. At CMO Insider, from the very beginning of the crisis, we have been collecting the most interesting conclusions from reports and research on consumer behavior.
We are buying more products made in Poland
The current situation and fear of the economic crisis makes us reach for products of Polish origin more often. We want to support Polish businesses, according to the GfK “CoronaMood” report, 46% of people already use Polish products. Compared to April 2019, this is a jump of 5 p.p… Moreover, if we refer to Deloitte’s cyclical survey “Global State of the Consumer Tracker”, it shows that every second person plans to buy local products, even if they were to pay more for them.
Naturalness also counts for us in consumer elections (54%), and for 40% of us healthy and ecological products are not without significance.
Naturalness also counts for us in consumer elections (54%), and for 40% of us healthy and ecological products are not without significance.
Faster = safer?
According to the Gfk report, for many of us, safety during shopping means, among others, the speed of shopping. The answer to this is self-service checkouts. According to a survey by UCE RESEARCH and SYNO Poland, already 66.1% of the respondents want more such checkouts to appear in stores. This solution allows the purchasing process to be sped up and the sense of sanitary comfort during shopping to be improved.
Buy online, pick up in store
However, these are not the only improvements we expect from stores. Gfk reports that expectations of free and instant product deliveries and the variety of available payment methods are increasing. Additionally, we are dealing with BOPIS (buy online, pick up in store) trend, which consists in making purchases online with personal pick up in a stationary store. For 54% of respondents this option allows to save costs connected with home delivery, and according to 37% of people this solution allows for purchases to be made faster. This is the most popular way to buy clothes (62%), books (56%) and electronics (55%). 38% of respondents decide to buy food using the BOPIS system.
Sources:
https://www2.deloitte.com/pl/pl/pages/press-releases/articles/w-najblizszych-tygodniach-wzrosna-nasze-wydatki.html
https://www.dlahandlu.pl/detal-hurt/wiadomosci/gfk-trend-wymagajacej-konsumpcji-zaczyna-dominowac,90355.html
https://www2.deloitte.com/us/en/insights/industry/retail-distribution/consumer-behavior-trends-state-of-the-consumer-tracker.html
https://biznes.wprost.pl/handel/10348540/sposob-na-zakupy-w-czasie-pandemii-sieci-handlowe-maja-ciekawy-pomysl.html
