The average time spent in front of the TV (ATV) this year is 208 minutes, which means that it is longer y/y by 8 minutes (+ 4%). Importantly, although, the post-lockdown weeks recorded a significant decline, the indicator is, apart from one week, still at a higher level than last year.
Daily TV coverage this year is 56.2%, which means a decrease of 2% compared to last year. It is clear that the lockdown period attracted a bit of the “new” daily audience, and then “stopped” its further outflow, weakening trends visible for years. Success, however, can be described as having been slowed down.
Source: AGB NMR
