Consumer

Consumers’ sentiment around the world. We are “cautious optimists” who will come out of a pandemic with a set of newly acquired skills

The McKinsey report is based on sentiment analysis in 40 countries around the world – including Poland. The survey shows the perception of the crisis, the level of consumer optimism when it comes to how a country is dealing with a pandemic, expectations in terms of income changes in the coming weeks, assumed changes in spending for individual categories of goods and services. Poles, although they are characterized by “cautious pessimism” at a level similar to, for example, Italians, at the same time assume that their household expenses will increase in the near future – on this level, our mood is closer to China, which is already leaving the lockdown. The study also shows that this period has taught us a lot: ordering food and shopping with delivery, remote teaching or telemedicine.

Source : https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/survey-polish-consumer-sentiment-during-the-coronavirus-crisis