The estimated net value of the advertising market in Poland in 2025 amounted to nearly PLN 14 billion, an increase of 6.9% year-on-year, according to the latest Report on the Advertising Market in Poland, created by Publicis Groupe Poland. ADVERTISING SECTORS According to Publicis Groupe analysts, in 2025 the advertising market in Poland grew by 6.9% year-on-year. Eleven sectors increased their advertising investments, while five reduced their budgets. The largest increase in advertising investment volume was generated by commerce – companies from this…
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Publicis Groupe Poland: In 2025, the Advertising Market Grew by 6.9%, with Online Video, Internet and Radio Showing the Strongest Momentum
