In recent weeks we have seen impressive increases in popularity of virtually all media. Increased resources of free time were “invested” massively in watching TV, video content on the Internet, listening to music or playing games. With restrictions loosened, and more people returning to the everyday life, what will prevail? Let’s dive into observations and forecasts: Television – its audience should begin to decline, mainly during the day, but overall, it will continue to record results much better than in…
Marketing & Communications
Does the increased media consumption caused by lockdown have a chance to stay with us for longer?
