In short, digital marketing as we know it to date will change in virtually every way. Campaign targeting, created segmentations or persona based on data other than your own (1st party data) will be virtually impossible outside the ecosystems of so-called Walled Gardens or other entities with their own data, which will significantly impact digital campaign activations. Measurement and metrics that we took for granted will soon be unavailable. For people involved in digital communications, the topic of lack of…
