It is no secret to anyone in our industry that one of the media in which the pandemic caused the most ‘havoc’ was outdoor advertising. Interestingly, however, not all OOH segments suffered equally. According to a report prepared in cooperation between the Chamber of Commerce of Outdoor Advertising and Publicis Groupe, the estimated sales of Digital Out of Home (DOOH) for the whole of 2021 amounted to PLN 64.60 million and was 0.6% lower compared to 2019. On the other…
Marketing & Communications
Will the Digital Out of Home Segment be the New Flywheel of Outdoor Advertising in Poland?
