The global epidemic is visible in the brand communication. In addition to e-commerce adapting the offer to the new reality (cosmetics for home SPA, clothes you need while working remotely from H&M, equipment facilitating remote work from RTV EURO AGD), brands are trying to reflect the current situation via their visual communication. Logos are changing, themed posts and even Tinder profiles. Brands call for maintaining social distance and stress the need to stay at home. Actions are also taken to…
Marketing & Communications