Social campaigns are a real challenge for many marketers. Where do you look for insights to meet important social needs? How do you construct communication to meet your campaign objectives? When we enter the area of traditional religious rituals, it seems to be even more difficult to make assumptions. Donner Sang Compter, a social organization from Lebanon, faced the challenge and achieved measurable success. On Ashura Day, one of the most important Shia holidays in the Islamic calendar, hundreds of…
Marketing & Communications
Courage and insight are the basis for the success of the Donner Sang Compter campaign in Lebanon
