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Marcin Arkuszewski


How the pandemic accelerated the digital revolution of the FMCG category

2020 is a period of huge challenges on the market, which also affected the food category.In the latest Zenith Business Intelligence – FMCG Food and Drink report, we tried to capture the nature of these changes in selected markets (India, China, Russia, UK, Australia, Spain, Italy, Canada, Switzerland, Germany, France, USA) to identify global trends, but also to compare experiences from different countries. The increased demand for food and the growth of online sales are the main changes – we…

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