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Małgorzata Obielak

Marketing & Communications

“We live in the age of participation”– a conversation with Sylwia Chada, General Manager for Poland and Central Europe at TikTok

Małgorzata Obielak, from the Performics performance marketing agency: “The possibility of the more and more precise selection of recipient groups, easier measurability, quicker feedback, growing reach and time users spend in social media, as well as the possibility to create creative content thanks to various applications, are some of the many advantages of social commerce. Recent developments due to COVID-19, have contributed to the increase in time spent in apps and online shopping, and even the surge in mobile payments…

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