For some time now, podcasts have been perceived by marketers as a new hope for reaching the growing number of those who, disappointed by the lack of in-depth content and increasingly disenchanted with the concept of the frame, are moving away from traditional media. Podcasts tempt with what is beginning to be missing from television and radio. But is the podcast scene really an alternative reality full of new quality and new stars willing to tell the story of our…
Marketing & Communications
New stars or old friends? Who can brands spot on the Polish podcasting scene?
