Soon there will be no more “3rd party” cookies in the Chrome browser (the last major one that still supports them). We don’t know exactly when, but we already know that they will disappear for sure. Tomek Kuisz wrote about the world without cookies on the pages of CMO Insider here. This topic is important for marketers for many reasons, but I would like to draw your attention to one of them. This situation is a perfect opportunity to take…
CMO Insider contains a lot of content on the role of CMOs in the digital transformation of the company. We…
Gartner’s annual report on the allocation of marketing budgets was recently published. Its natural background in 2020 is the pandemic…
One of the key tasks of an effective and modern CMO is to coordinate the company’s efforts around creating good…
A statement that has often been repeated during the last weeks is that a global pandemic situation is significantly accelerating…
At present, everyone more or less agrees that the pandemic has significantly impacted consumer behaviour and that these changes will…