When we ask three different people what branding is, e.g. a strategist, a marketer and a designer, we will get three completely different answers to this question. Most people use the term imprecisely or even incorrectly, and often simply narrow it down to its own specialty. Perhaps much of this confusion stems from literal translations of English phrases or from a poor understanding of what an overarching category is and what is merely its resultant. Branding is not the same…
Marketing & Communications
Branding is not what you say about your brand, but what others say about it
