Not too long ago, you could come across articles on many websites and social media predicting the end of the CMO role as we know it. Most of the authors described how with the explosive growth of available technologies and data on the market, people in CTO/CIO positions will take over CMO duties, marginalizing their role in the organization. Have these predictions come true? Not likely, but this risk still hangs in the air for those CMOs who are not…
