For several years, Poland has been one of the countries with the highest amount of beer consumed per person – what is more, this scale is growing year on year (in 2018 it exceeded the barrier of 100 litres per person per year). This year promised to be particularly fruitful for the beer industry – two major sports events (Euro 2020 and the Tokyo Olympics) heralded increased consumption and sales of the favourite alcohol among Poles. Due to the growing…
Marketing & Communications
The year of the pandemic through the eyes of the beer industry, or how the beer industry can become an inspiration for others in troubled times
