In the last decade, after the decline caused by the global crisis of 2009, we have observed a clear increase in the willingness to help among Poles, however, according to the World Giving Index ranking, we are still outside the world’s top. We perform best in terms of “donating money to charity”, but even in this respect we are in the middle of the world ranking – 68th place. In 2018 74% of Poles declared donating money to charity, 62%…
Marketing & Communications
The Pandemic Changed the Attitude of Poles towards Charity. Why is this Important for Brands?
