Brands react differently to the global epidemic. Help in the fight against COVID-19 takes various forms, and more importantly, the barriers that generally prevent the cooperation among brands disappear. FUNDS WOŚP founded the Intervention Fund, which is joined by brands from various segments. For now, Coca-Cola and CD Projekt Red have already declared their support. Microsoft and Amazon created together the COVID-19 Response Fund. So far, among others, Air Alaska and Starbucks Foundation donated 2.5 million dollars to the fund.…
