In the work of a marketer it is especially important to understand human behavior. As Philip Kotler used to say: “The most important thing is to predict in which direction consumers are going, and to go there before them”. Unfortunately, without a proper research background, guessing the consumer’s intentions can be akin to fortune-telling. Many prominent individuals have devoted their professional lives to trying to understand the motivations of human behavior. Centuries ago, philosophers were already trying to understand the…
Consumer
How emotions and intuition influence consumer decisions – a brief introduction to neuromarketing
