All Posts By

Paweł Kaczorowski

Marketing & Communications

Publicis Groupe: Online advertising spending up 17.5% in Q1 of 2021, surpassing TV budgets

The value of the advertising market in Poland in 2021 amounted to PLN 2.2 billion, which means an increase of 2% compared to the same period last year. Advertisers are moving budgets to the Internet. The internet increased its market share to 44.2%. The share of TV and Internet increased from 82.4% in 2019 to 86.9% this year. TV advertising spending decreased by 1.3% or PLN 11.7 million. Chart 1. Net value of the advertising market in the years 2013-2020…

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