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Paweł Adamczyk


Digital Transformation of the Beauty & Personal Luxury Category

Last week the third edition of the report by the Zenith agency’s Business Intelligence team was released. In this edition we made an attempt to forecast trends and dynamics of the Beauty & Personal Luxury category, which we will observe in 2021.  After 2020 one thing we know for sure – reality can be even less predictable than we thought. A year ago, none of us expected to part with our current lifestyles and work for more than twelve months. …

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