Monika Krawiec- Zaworska, Chief Talent Officer at Publicis Groupe, talks to Paweł Baranowski, consultant at Egon Zehnder, a global management consulting and leadership recruitment firm. Monika Krawiec: What challenges do you see for the CMO role in the current, ever-changing world of VUCA? Paweł Baranowski: Changes in the business strategy, environment, vision of the CEO or COO make the CMO role one of the fastest changing key functions on the market. For a marketer, this means that he or she…
