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Małgorzata Parfieniuk

Marketing & Communications

The clash of two giants

Although the first quarter of 2021 is only just behind us, it can already be said that it could be a breakthrough year in the Polish e-commerce sector. After the listing of the Polish Allegro on the stock exchange and the arrival of the first parcel lockers in Poland from the Asian AliExpress, it’s time for an attempt to conquer Polish consumers by the American marketplace, e-commerce giant Amazon. From a virtual bookstore to a global e-commerce leader Cadabra –…

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