There’s a long history of brands working with gaming platforms to engage consumers online. With physical retail disrupted by the pandemic, brands are increasingly experimenting with unorthodox methods to connect with the consumers. Some recent examples include Fortnite and the lock-down phenomenon Animal Crossing, but emerging open platforms like Roblox, which recently debuted on the New York Stock Exchange, are also worth noting [1]. With the number of gamers propelled to 2.7 billion by the pandemic [2] gaming is no…
Marketing & Communications
How gaming can be used to create meaningful connections during the pandemic?
