All Posts By

Maciej Gronau

Marketing & Communications

What will the amendment to the Broadcasting Act change in TV advertising

The amended Broadcasting Act, which implements a number of changes in rules for selling advertising time, will take effect in a month. In the following text I describe the three most important implications of the amendment for the advertising market. The biggest change that has been prepared by the legislator concerns sponsorship and adopts the following wording: 1.“Sponsored broadcasts or other transmissions shall be identified by an indication of the sponsor at the beginning thereof and at the time of…

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