The year 2020 was disastrous for the cinema industry. Cinemas were closed or operated under a sanitary regime (closed bars, limited number of viewers in cinema halls, mandatory masks during screenings). This resulted in extremely low attendance of only 17 million, compared to over 60 million the year before in Poland. Film distributors were looking for alternative sales opportunities for their films and were forced to postpone their biggest and most important cinema premieres. There were opportunities, but also threats…
