The effects of a pandemic can be discussed for hours, but how do they translate into sales orientation and consumer buying patterns? Let’s start from the beginning. The technological revolution has changed the role of traditional stores, as a visit to a stationary branch is not always associated with the intention of a direct purchase. Buyers are eager to take advantage of multi-channel sales offers, viewing stationary stores as one part of the shopping chain, described as: Showrooming, ROPO (…
