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Dagmara Witek- Kuśmider


Cannes Lions 2021- the festival of values

The most coveted statuettes in the world of advertising have been handed out. Cannes Lions 2020/ 2021 was marked by value marketing. It’s hard to find work that doesn’t somehow reference the Sustainable Development Goals and simply celebrates creativity by telling a brand’s story without trying to engage it in changing the world. From technology to design, business transformation to the entertainment category, campaigns that advocate values and speak out for a cause reign supreme. This is definitely the most visible…

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