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Beata Szcześniak


Żabka’s recipe for the Effie Grand Prix

Says Anna Grabowska, Chief Commercial Officer, Vice President of the Management Board at Żabka Polska, who spoke with Beata Szcześniak, CEO of Spark Foundry.   Beata Szcześniak: Last week, you received the Grand Prix and the EFFIE Gold statuette in Long Term Marketing Excellence – the most important category of this prestigious competition for the long-term “Żabka.Mały Wielki Sklep” [Small Big Shop] campaign. What changes in your business model was the business platform introduced five years ago to support?  Anna Grabowska:…

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