The past year and a half has brought many lasting changes, both in the behavior of consumers themselves and in the actions of marketers. In 2020, there were 1.3 million new users on the Polish Internet, a large part of whom were over 55 years old. In the era of the pandemic, we moved a lot of activity to the Internet, which also benefited the e-commerce market, growing by 45% per year. Thanks to the enormous acceleration of digitalisation processes…
Bez kategorii Data & Technology
How ad formats affect the effectiveness of digital advertising – BAS 2.0 Digital
