The basic rules of retail don’t change as much as it may seem – getting your product in front of the shopper is key for sales. The decades-long rush to win shelves in brick-and-mortar stores has some basic rules: place products to capture shoppers’ attention, dethrone the competition with interesting product variations and convince the consumer with informative packaging & communication. These strategies have been based on two simple insights: consumers have short (and shorter) attention span and respond better…
