The popularity of live transmissions on social media is through the roof. “Lives” are used on an unprecedented scale: both by creators and subjects, as well as recipients and plays. Actors read children’s stories, artists organize concerts, and politicians inform about the current situation about the pandemic. Only in one week of March, the movement for Instagram Live and Facebook Live doubled. * Conferences of the Minister of Health or the Prime Minister are watched by several thousand people, which…
Marketing & Communications
Live. Once a curiosity, now a necessity, and in the future – a permanent and important way to contact artists and their audience
