The value of the advertising market in the first three quarters of 2023 was close to PLN 8.3 billion and was higher by 7.1% compared to the same period last year. According to the latest Advertising Market Report published by Publicis Groupe Poland, investments grew in online advertising, television, radio, outdoor, cinema and in newspapers, while they decreased in magazines. Chart 1. Value of the net advertising market after the first three quarters in 2013 – 2023 ADVERTISING SECTORS In…
