All Posts By

Adam Miecznikowski

Business

Brand purpose as a factor of business growth

Brand purpose is a concept that is sometimes defined in several ways. Sometimes it is the purpose of a brand’s existence, the reason why it operates, or ultimately its driving force, which is expressed in how the brand wants to positively impact the world around us. This last definition is the most accurate because it indicates that brand purpose is a concept that reflects the deeper meaning of a brand’s existence on a level unrelated to the overall goal of…

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